Real Geeks vs Sierra Interactive: Price, AI Features and Which IDX Platform to Pick (2026)
Short answer: Choose Sierra Interactive if you want the lowest entry price and can pay a year upfront. Starter is $299.95/mo on an annual prepaid agreement with no setup fee, though it covers one user and the dialer is a $100/mo add-on. Choose Real Geeks if you want paid leads and AI texting in one package. The platform is $399/mo plus a $500 setup fee, with 2 users and a dialer included, and Geek AI Text is free with any lead package (from $299/mo). For a 5-agent team, the two cost roughly the same.
Updated October 28, 2026. Prices come from vendors' official pricing pages and change often.
Price side by side
| Real Geeks | Sierra Interactive | |
|---|---|---|
| Entry price | $399/mo for the platform plus a $500 one-time setup fee | Starter: $299.95/mo on a 12-month agreement paid annually upfront, or $359.95/mo billed monthly |
| Setup fee | $500 one-time (plus $50 if you transfer an existing domain) | $0 if you pay annually; $500 if you pay monthly |
| Users included | 2 users; additional users $25/mo each for users 3–10, then $10, $5 and $1 at higher volumes | Starter 1 user ($75 per extra user); Essential $399.95/mo for 3 users ($60 each for users 4–10); Growth $599.95/mo for 5 users ($20 each for users 6–10) |
| Dialer | Included, with unlimited calling, text, email and video | $100/mo add-on on Starter; included on Essential and Growth (1,500 SMS and 1,500 voice minutes on Starter and Essential; 15,000 SMS and 5,000 minutes on Growth) |
| AI lead follow-up | Geek AI Text included with any lead package (up to 2,500 leads/mo); Geek AI Email and Geek AI Voice listed as coming soon | Lead Engage AI nurture add-on: $199/mo for unlimited leads (not available on Starter) |
| Paid leads | Social $299/mo (about 20–40 buyer leads/mo), Search $599/mo (about 20–40 buyer leads/mo), Seller $599/mo (about 10–15 seller leads/mo); listed with a lead guarantee and a dedicated success manager | Ad management add-ons: Facebook Lite $75/mo plus $125 setup, Facebook Full $200/mo, Google PPC at 10% of spend ($500 minimum) |
| Commitment | The pricing page lists 6-month, 12-month and annual terms | 12-month agreement (annual prepay or monthly billing) |
Prices from the official Real Geeks and Sierra Interactive pricing pages, checked October 28, 2026. Monthly-billing figures for Sierra are its published prices for the same 12-month agreement.
What it actually costs in year one
- Solo agent, no paid leads: Sierra Starter prepaid is $3,599.40 for the year, or $4,799.40 if you add the dialer. Billed monthly it's $4,819.40 including the $500 setup fee, before the dialer. Real Geeks is $5,288 ($399 × 12 + $500 setup), with the dialer and a second user already included.
- Solo agent buying leads with AI texting: Real Geeks platform plus the Social lead package is $698/mo, and Geek AI Text comes free with it. Sierra can't add Lead Engage on Starter, so the cheapest Sierra route to AI nurture is Essential plus Lead Engage, $598.95/mo prepaid, before any ad management or ad spend.
- Team of 5: Real Geeks is $474/mo (2 included users plus 3 at $25), or $6,188 in year one with setup. Sierra Essential with 2 extra users is $519.95/mo prepaid ($6,239.40 a year), and Growth with 5 users built in is $599.95/mo ($7,199.40 a year), with much larger text and calling allotments and all website designs included.
All figures are platform cost only, before ad spend, extra MLS feeds (Sierra includes one; extra feeds are $25 each) and premium website designs.
Features: where each one wins
Real Geeks bundles leads and AI. The platform includes an IDX website that Real Geeks says is built for search and AI answer engines, AI-generated local area pages, the MoveTo branded search app, a CRM with a dialer, live website chat, lead routing and lead ponds, a mobile app, SkySlope agreements, Marketing Studio, drip marketing, 50+ integrations and US-based 24/7 support. Its main draw is that you can buy a lead package from the same company that builds the site, and Geek AI Text then texts those leads for you. Real Geeks also offers AI Connect, which lets ChatGPT or Claude edit your Real Geeks website through MCP (see our guide to connecting AI to your CRM).
Sierra Interactive scales better for growing teams. Plans step up by team size (1, 3 and 5 included users), with cheaper extra seats on Growth ($20, then $10, then $5 at 50+ users). Growth includes all website designs; Starter and Essential include the Ace and Pro designs, and the Pinnacle, Exec and Luxury designs cost $100–$150/mo more. Onboarding runs 30, 60 or 90 days depending on the plan. Lead Engage adds AI nurture for unlimited leads at a flat $199/mo, which suits teams that already generate leads and want them worked consistently.
Which one to choose
- You want to buy leads and have them worked for you: Real Geeks. Leads, the website, the CRM and AI texting come from one vendor, and the pricing page says the lead packages carry a guarantee.
- You're a solo agent with your own lead sources and can prepay: Sierra Starter is the cheapest way into either platform. Add the dialer only if you call from the CRM.
- You run a team of 5–10 that's growing: Sierra Growth. Extra seats are cheap, calling and texting allotments are large, and every website design is included.
- You mainly need a CRM, not an IDX website: neither. A CRM-first tool is cheaper; see Wise Agent vs Follow Up Boss and Follow Up Boss vs Lofty vs BoldTrail.
Ask your brokerage first: many provide Lofty or BoldTrail (kvCORE), which also combine an IDX site and CRM. Browse all CRM and lead follow-up tools and real estate website tools, or read CRMs with AI features.
Before you sign
Tools mentioned
| Tool | Best for | Pricing |
|---|---|---|
| Real Geeks | Solo agents and small teams | Platform $399/mo + $500 one-time setup (includes 2 users; extra users from $25/mo); lead packages Social $299/mo, Search $599/mo, Seller $599/mo; Geek AI Text included with any lead package (as of 2026-10-28, from official pricing page) |
| Sierra Interactive | Teams wanting a website plus CRM | Starter $299.95/mo (1 user), Essential $399.95/mo (3 users), Growth $599.95/mo (5 users) on a 12-month agreement paid annually ($359.95/$474.95/$724.95 billed monthly, plus $500 setup); Lead Engage AI add-on $199/mo (as of 2026-10-28, from official pricing page) |
| Follow Up Boss | Teams centralizing leads from many sources | Grow $69/user/mo (calling add-on $39/user); Pro $499/mo incl. 10 users ($49 per extra user); Platform $1,000/mo incl. 30 users (monthly billing; yearly gets 2 months free) (as of 2026-10-26, from official pricing page) |
| Lofty (formerly Chime) | Agents wanting an all-in-one platform | No public prices; custom quote based on usage, seat count, upgrades and lead-gen programs (ad lead gen adds a 20% ad management fee per the page) (as of 2026-10-22, from official pricing page) |
| kvCORE (BoldTrail) | Agents whose brokerage provides it | Not published; BoldTrail's pricing page asks you to request a demo (checked 2026-10-26) |
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FAQ
Real Geeks vs Sierra Interactive: Price, AI Features and Which IDX Platform to Pick?
Choose Sierra Interactive if you want the lowest entry price and can pay a year upfront. Starter is $299.95/mo on an annual prepaid agreement with no setup fee, though it covers one user and the dialer is a $100/mo add-on. Choose Real Geeks if you want paid leads and AI texting in one package. The platform is $399/mo plus a $500 setup fee, with 2 users and a dialer included, and Geek AI Text is free with any lead package (from $299/mo). For a 5-agent team, the two cost roughly the same.
Is Real Geeks cheaper than Sierra Interactive?
For a solo agent, no. Sierra Starter is $299.95/mo prepaid annually with no setup fee, while Real Geeks is $399/mo plus a $500 setup fee. For a 5-person team they're close: about $474/mo on Real Geeks versus $519.95–$599.95/mo on Sierra, depending on the plan.
Does Real Geeks include AI?
Yes. Geek AI Text is included at no cost with any Real Geeks lead package and covers up to 2,500 leads a month. Geek AI Email and Geek AI Voice are listed as coming soon. The platform also generates local area pages with AI.
How much is Sierra Interactive's Lead Engage?
Lead Engage, Sierra's AI nurture add-on, is $199/mo for unlimited leads. It isn't available on the Starter plan, so you need Essential ($399.95/mo) or Growth ($599.95/mo).
Do Real Geeks and Sierra Interactive charge setup fees?
Real Geeks charges a $500 one-time setup fee. Sierra charges $0 if you pay annually and $500 if you choose monthly billing.
Which one includes leads?
Real Geeks sells lead packages directly: Social $299/mo, Search $599/mo and Seller $599/mo, each with estimated monthly lead counts. Sierra sells ad management (Facebook and Google PPC) as add-ons, so you pay a management fee plus your ad spend.