Wise Agent vs Follow Up Boss: Price, Features and Which CRM to Pick (2026)
Short answer: Choose Wise Agent if you're a solo agent or small team working mostly sphere and referral business. It's $49/mo (or $42/mo billed annually) for the account, includes up to 5 team members on a shared login, and bundles transaction management and landing pages. Choose Follow Up Boss if you buy online leads and need fast routing, calling and texting across a team. It's $69 per user a month (Grow); Pro is $499/mo for 10 users with unlimited calling and texting.
Updated October 27, 2026. Prices come from vendors' official pricing pages and change often.
Price side by side
| Wise Agent | Follow Up Boss | |
|---|---|---|
| Entry plan | CRM: $49/mo, or $42/mo billed annually ($499/yr) | Grow: $69 per user/mo, or $58 billed annually |
| With extras | CRM + WiseSocial: $69/mo ($59 annually) | Calling add-on for Grow: $39/user/mo ($33 annually) |
| Team plan | Up to 5 team members included on a shared login; 5 more members $20/mo; separate logins $20/mo each; Enterprise (15+ agents) custom | Pro: $499/mo for 10 users ($49 per extra user); Platform: $1,000/mo for 30 users ($20 per extra user) |
| Texting | WiseText add-on: $11/mo for 1,000 credits plus an $80 one-time registration fee | Included on every plan; unlimited calling and texting for all users on Pro |
| Trial and contract | 14-day free trial, month-to-month | Free trial, no contract |
| Support | 24/7 live support | Phone and email, 7 days a week (8am–8pm ET) |
Prices from the official Wise Agent and Follow Up Boss pricing pages, checked October 27, 2026. Follow Up Boss prices are plus tax where applicable.
What it actually costs
- Solo agent, mostly sphere: Wise Agent is $42–$49/mo. Follow Up Boss Grow is $58–$69/mo, or $91–$108 with the calling add-on.
- Agent plus an assistant: Wise Agent stays at $49/mo on a shared login, or $69/mo if the assistant gets their own login. Follow Up Boss Grow is $138/mo for two users before calling.
- Team of 8 buying online leads: Follow Up Boss Pro at $499/mo for up to 10 users with unlimited calling and texting is the cleaner fit. Wise Agent would cost less, but at that size you'd be paying for separate logins and texting credits, and you'd want to test its lead routing against your actual lead sources.
Features: where each one wins
Wise Agent bundles more of the back office. Every plan includes lead automation, drip campaigns, transaction management, a team calendar, customizable landing pages, reporting, unlimited document storage, 100 lead enhancement credits and a monthly newsletter. Its site lists an AI writing assistant and AI-assisted follow-up, and WiseSocial (powered by Back at You Media) automates listing posts and branded listing videos. For a newer agent, that means one subscription can replace a separate transaction tool.
Follow Up Boss is built for lead flow. It connects any lead source and website, routes leads with custom distribution rules, organizes them with Smart Lists and automates follow-up with Action Plans. You call, text and email from inside FUB. AI features are included at no extra charge: smart summaries, smart messages, suggested tasks and predictive lead prioritization are listed on Pro and Platform. Follow Up Boss notes that many AI features rely on data from its Calling feature, which is a paid add-on on Grow. It also advertises unlimited contacts, lead sources and integrations on every plan.
Which one to choose
- Most of your business comes from people you know: Wise Agent. You'll use the drips, the transaction checklists and the client portals, and you won't pay per user.
- You pay for Zillow, Realtor.com or ad leads: Follow Up Boss. Speed-to-lead and routing are what it's built for, and the price difference is small next to the cost of one lost lead.
- You run a team with an ISA or showing agents: Follow Up Boss Pro, because calling, texting, team inboxes and reporting are included for 10 users.
- Your brokerage already provides a CRM: try that first. Compare the brokerage options in Follow Up Boss vs Lofty vs BoldTrail.
Other options at the Wise Agent price point are The Librarian ($49.99/mo) and Agentype ($79/mo); see our budget CRM comparison and CRMs with AI. If you want to use ChatGPT or Claude with your CRM data, read our CRM + AI connection guide. Browse all CRM and lead follow-up tools.
Before you switch
Tools mentioned
| Tool | Best for | Pricing |
|---|---|---|
| Wise Agent | Budget-conscious solo agents | $49/mo ($42/mo or $499/yr annually); with WiseSocial $69/mo ($59/mo or $699/yr); up to 5 team members on a shared login, extra 5 members $20/mo; 14-day free trial, month-to-month (as of 2026-10-27, from official pricing page) |
| Follow Up Boss | Teams centralizing leads from many sources | Grow $69/user/mo (calling add-on $39/user); Pro $499/mo incl. 10 users ($49 per extra user); Platform $1,000/mo incl. 30 users (monthly billing; yearly gets 2 months free) (as of 2026-10-26, from official pricing page) |
| Lofty (formerly Chime) | Agents wanting an all-in-one platform | No public prices; custom quote based on usage, seat count, upgrades and lead-gen programs (ad lead gen adds a 20% ad management fee per the page) (as of 2026-10-22, from official pricing page) |
| The Librarian | Agents who work from their phone and WhatsApp | $49.99/mo for individual agents after a 30-day free trial (no card required); teams/brokerages custom (as of 2026-10-21, from official pricing page) |
| Agentype | Solo agents who want an AI-first CRM that works from their inbox | $79/mo flat, one plan; 14-day free trial, no card required (as of 2026-10-21, from official pricing page) |
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FAQ
Wise Agent vs Follow Up Boss: Price, Features and Which CRM to Pick?
Choose Wise Agent if you're a solo agent or small team working mostly sphere and referral business. It's $49/mo (or $42/mo billed annually) for the account, includes up to 5 team members on a shared login, and bundles transaction management and landing pages. Choose Follow Up Boss if you buy online leads and need fast routing, calling and texting across a team. It's $69 per user a month (Grow); Pro is $499/mo for 10 users with unlimited calling and texting.
Is Wise Agent cheaper than Follow Up Boss?
Yes, for almost every solo agent and small team. Wise Agent is $49/mo for the account ($42/mo billed annually) with up to 5 team members on a shared login. Follow Up Boss Grow is $69 per user a month ($58 billed annually), and calling is an add-on on that plan.
Does Follow Up Boss have AI features?
Yes, at no extra charge. Follow Up Boss lists smart summaries, smart messages, suggested tasks and predictive lead prioritization. Many of them use data from FUB Calling, a paid add-on on the Grow plan.
Does Wise Agent include transaction management?
Yes. Transaction management, transaction checklists and client transaction portals are included on every Wise Agent plan, along with drip campaigns and landing pages.
Can a team use Wise Agent?
Yes. Plans include up to 5 team members on a shared login, extra batches of 5 members are $20/mo, and separate logins with permissions are $20/mo each. Teams of 15+ agents can ask for Enterprise pricing.
Do both have free trials?
Yes. Wise Agent offers a 14-day free trial and month-to-month billing. Follow Up Boss offers a free trial with no contract.