Best AI tools for crm & lead follow-up for real estate agents
Short answer: Ylopo, Follow Up Boss, Lofty (formerly Chime) are strong starting points. Here are all 14 options and what each is best for.
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| Tool | Best for | Pricing |
|---|---|---|
| Ylopo Real estate digital marketing and lead generation platform with AI-driven text and voice follow-up. | Teams buying online leads that need nurturing | unknown (not verified; check vendor site) |
| Follow Up Boss Popular real estate CRM focused on lead routing and follow-up for agents and teams. | Teams centralizing leads from many sources | Grow $69/user/mo; Pro $499/mo incl. 10 users; Platform $1,000/mo incl. 30 users (monthly billing; yearly cheaper) (as of 2026-10-20, from official pricing page) |
| Lofty (formerly Chime) All-in-one real estate platform (CRM, IDX website, marketing) with an AI assistant for lead engagement. | Agents wanting an all-in-one platform | unknown (not verified; check vendor site) |
| kvCORE (BoldTrail) Inside Real Estate's platform (formerly kvCORE, rebranded BoldTrail in 2024) combining an AI-assisted CRM, IDX websites and marketing automation, commonly offered through brokerages. | Agents whose brokerage provides it | unknown (not verified; check vendor site) |
| CINC Real estate lead generation and CRM platform for teams. | Teams running paid lead generation | unknown (not verified; check vendor site) |
| Sierra Interactive Real estate IDX website and CRM platform for teams and brokerages. | Teams wanting a website plus CRM | Plans starting at $299.95/mo, $399.95/mo and $599.95/mo (higher on alternate billing) (as of 2026-10-20, from official pricing page) |
| Real Geeks Real estate websites, lead generation and CRM. | Solo agents and small teams | Platform $399/mo + $500 one-time setup (includes 2 users); lead packages extra (as of 2026-10-20, from official pricing page) |
| BoomTown Real estate lead generation, CRM and websites for teams and brokerages. | Larger teams | unknown (not verified; check vendor site) |
| Wise Agent Real estate CRM with transaction management and marketing tools. | Budget-conscious solo agents | $49/mo ($42/mo annually); with WiseSocial $69/mo ($59/mo annually); 14-day free trial (as of 2026-10-20, from official pricing page) |
| LionDesk Real estate CRM with text, email and video messaging features. | Solo agents wanting a simple CRM | unknown (not verified; check vendor site) |
| Sisu Performance tracking and accountability platform for real estate teams. | Team leaders tracking agent performance | unknown (not verified; check vendor site) |
| RealScout Home-search collaboration and buyer engagement tool for agents. | Engaging buyers with listing alerts | unknown (not verified; check vendor site) |
| Agentype AI-run CRM for agents: imports leads from Gmail notifications (Zillow, Realtor.com and 20+ other sources), drafts follow-ups, texts leads by SMS/WhatsApp, matches leads to listings with scores, writes listing copy, and can be managed from ChatGPT or Claude via API. | Solo agents who want an AI-first CRM that works from their inbox | $79/mo flat, one plan; 14-day free trial, no card required (as of 2026-10-21, from official pricing page) |
| The Librarian Voice-first AI assistant for agents that turns voice notes, WhatsApp/SMS conversations, business cards and photos into lead profiles, follow-up reminders and property matches, with integrations such as Google Contacts, Gmail, Google Calendar and BoldTrail. | Agents who work from their phone and WhatsApp | $49.99/mo for individual agents after a 30-day free trial (no card required); teams/brokerages custom (as of 2026-10-21, from official pricing page) |
FAQ
What is the best AI tool for crm & lead follow-up for real estate agents?
It depends on your workflow. Top options in our directory include Ylopo, Follow Up Boss, Lofty (formerly Chime). Compare pricing and trial each against your own listings before committing.
Are these AI tools free?
Many offer free trials or free tiers, but pricing changes often. We list pricing only when verified; otherwise check the vendor's site.
Is AI-generated content safe to use in MLS listings?
Always review AI output for accuracy and fair-housing compliance before publishing. You remain responsible for what you publish.
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