Realtor.com+ RealAssist AI: What It Does, Who Can Get It, and How It Compares to RealScout (2026)
Short answer: RealAssist AI is an assistant inside Realtor.com+, Realtor.com's shared agent-client workspace. It launched October 6, 2026. It sets up clients and tailored searches on professional MLS fields, sends a daily digest of client activity, and drafts follow-ups and search changes that wait for your approval. You can't buy it directly: it's offered through participating MLSs, live in 21 markets with more than 192,000 agents at launch, and no separate price is listed. If your MLS offers it, it's worth turning on. If not, RealScout is the closest standalone alternative.
Updated October 26, 2026. Prices come from vendors' official pricing pages and change often.
What RealAssist AI does
According to Realtor.com's Fall 2026 release notes, RealAssist AI adds four things to Realtor.com+:
- Automated onboarding: add a client and co-buyer and get a tailored search built on professional-level MLS data fields in one guided flow.
- A daily digest: priority notifications, messages and search changes across all your clients in one place.
- Drafted next moves: it drafts the follow-up or tightens the search, then waits for your approval before anything happens.
- Signals: it reads client activity and puts your next step in front of you.
The same release adds Realtors Property Resource (RPR) reports in one click from any listing, a public invite link or QR code for groups of buyers, and shared listing notes.
Who can get it and what it costs
Realtor.com+ is offered through MLSs. Realtor.com's site says it's "powered by your MLS" with "no imports, no add-ons." At launch it was live in 21 markets with more than 192,000 agents. Realtor.com doesn't list a separate price for agents. To check, use the eligibility search on the Realtor.com+ site and search each MLS you belong to separately.
RealAssist vs RealScout
| Realtor.com+ RealAssist | RealScout | |
|---|---|---|
| What it is | Shared agent-client search workspace with an AI assistant | Buyer collaboration and lead-nurture platform |
| AI | Client setup, daily digest, drafted follow-ups and search changes (you approve) | AI search, contact enrichment, automated nurture |
| Keeps clients engaged with | Shared searches, notes and messages; RPR market charts | Listing alerts and home-value updates |
| How you get it | Through a participating MLS | From RealScout's sales team (demo); many brokerages roll it out to agents |
| Price | No separate price listed | No public prices; demo through sales |
If both are available to you, use Realtor.com+ for active buyers you're touring with, and a nurture tool like RealScout or Homebot (from $125/mo on its published loan-officer pricing) for your wider database.
How it fits with your CRM
RealAssist works on client search activity. It doesn't replace your CRM. Keep lead routing, drip campaigns and your pipeline in a CRM such as Follow Up Boss, and use Realtor.com+ for the search-and-tour part of working with buyers. Compare CRMs in our Follow Up Boss vs Lofty vs BoldTrail guide.
Before you turn on AI drafts
RealAssist waits for your approval before anything goes out, so read each draft. Make sure messages don't steer clients toward or away from neighborhoods based on protected characteristics (see our fair housing and AI guide), and that texts follow your consent rules (TCPA rules for AI texts).
Tools mentioned
| Tool | Best for | Pricing |
|---|---|---|
| Realtor.com+ (RealAssist AI) | Agents whose MLS offers it and want client search visibility with AI follow-up drafts | No separate price listed; offered to agents through participating MLSs (live in 21 markets as of October 2026). Check your MLS's eligibility on the official site (as of 2026-10-26) |
| RealScout | Engaging buyers with listing alerts | No public prices; demo and sales contact on the official site (as of 2026-10-26) |
| Homebot | Staying top of mind with homeowners | Starter $125/mo, Pro $225/mo, Unlimited $300/mo, plus $100 one-time setup (loan officer pricing) (as of 2026-10-20, from official pricing page) |
| Follow Up Boss | Teams centralizing leads from many sources | Grow $69/user/mo (calling add-on $39/user); Pro $499/mo incl. 10 users ($49 per extra user); Platform $1,000/mo incl. 30 users (monthly billing; yearly gets 2 months free) (as of 2026-10-26, from official pricing page) |
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FAQ
Realtor.com+ RealAssist AI: What It Does, Who Can Get It, and How It Compares to RealScout?
RealAssist AI is an assistant inside Realtor.com+, Realtor.com's shared agent-client workspace. It launched October 6, 2026. It sets up clients and tailored searches on professional MLS fields, sends a daily digest of client activity, and drafts follow-ups and search changes that wait for your approval. You can't buy it directly: it's offered through participating MLSs, live in 21 markets with more than 192,000 agents at launch, and no separate price is listed. If your MLS offers it, it's worth turning on. If not, RealScout is the closest standalone alternative.
When did Realtor.com launch RealAssist AI?
Realtor.com announced RealAssist AI inside Realtor.com+ on October 6, 2026.
Is Realtor.com+ free for agents?
Realtor.com doesn't list a separate price. It's offered through participating MLSs. Check whether your MLS is signed up on the Realtor.com+ site.
Does RealAssist send messages to clients automatically?
No. Realtor.com says RealAssist drafts follow-ups and search changes and waits for your approval before anything happens.
What is the best alternative to Realtor.com+?
RealScout is the closest standalone option for buyer collaboration and listing alerts. Homebot covers home-value updates for past clients.