AI Tools for Real Estate Lead Follow-Up (Compared)

Short answer: If you buy online leads, an AI follow-up tool can respond in seconds and keep nurturing for months. Options range from AI assistants like Structurely (usage-based pricing) and Roof AI, to managed services like CallAction ($299+/mo) and Verse, to CRMs with built-in AI like Follow Up Boss and Lofty.

Updated October 21, 2026. Prices come from vendors' official pricing pages and change often.

Three approaches

AI assistants such as Structurely plug into your CRM and text or email leads automatically. Managed conversion services like CallAction and Verse combine automation with human follow-up. CRMs with AI built in — Follow Up Boss, Lofty, kvCORE — keep everything in one place.

How to choose

Count your monthly new leads first: per-lead pricing (CallAction lists about $1.50 per extra lead) suits high volume, while usage-based tokens (Structurely) suit uneven volume. Confirm it integrates with your CRM, check opt-out/consent handling for texting (TCPA rules apply), and test how it hands hot leads to you.

See all options

Browse every tool in CRM & lead follow-up and AI chatbots & lead response.

Tools mentioned

Tool	Best for	Pricing
Structurely	Automated lead qualification	Usage-based tokens: voice from $0.07/min, SMS from $0.02/message, email from $0.02 (as of 2026-10-20, from official pricing page)
CallAction	Responding fast to inbound leads	$299/mo (200 new leads), $599/mo (500), $999/mo (1,250); extra leads ~$1.50 each (as of 2026-10-20, from official pricing page)
Verse	Speed-to-lead for high lead volume	unknown (not verified; check vendor site)
Ylopo	Teams buying online leads that need nurturing	unknown (not verified; check vendor site)
Follow Up Boss	Teams centralizing leads from many sources	Grow $69/user/mo; Pro $499/mo incl. 10 users; Platform $1,000/mo incl. 30 users (monthly billing; yearly cheaper) (as of 2026-10-20, from official pricing page)
Lofty (formerly Chime)	Agents wanting an all-in-one platform	unknown (not verified; check vendor site)
Roof AI	Real-estate-specific website chat	Free plan; Core $299–$349/mo; Intelligence $599–$749/mo (depending on billing) (as of 2026-10-20, from official pricing page)

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