HeyGen vs Synthesia for Real Estate Agents: Price, Avatars and Which to Pick (2026)
Short answer: Choose HeyGen if you want an AI avatar of yourself for social videos. Creator is $29/mo ($24/mo billed annually) and includes a custom video avatar with your own voice, 1080p export with no watermark, and 175+ languages. Choose Synthesia if you mostly make short scripted explainers with stock presenters and want the cheapest paid plan. Starter is $19/mo with about 12 minutes of video a month, but personal avatars start on Pro at $89/mo.
Updated October 28, 2026. Prices come from vendors' official pricing pages and change often.
Price side by side
| HeyGen | Synthesia | |
|---|---|---|
| Free plan | 3 videos a month, up to 1 minute each, watermarked; 1 custom video avatar and 500+ stock presenters | 10 minutes of video creation or dubbing a month plus 500 credits; watermarked and shared by link |
| Entry paid plan | Creator: $29/mo, or $24/mo billed annually; 600 credits a month | Starter: $19/mo billed monthly (first month $9); 1,250 credits a month, about 12 minutes of video |
| Mid plan | Pro: $49/mo; 1,000 credits, 4K export, faster processing | Pro: $89/mo billed monthly (first month $49); 6,000 credits, about 60 minutes of video |
| Team plan | Business: $149/mo with 1,500 credits; extra members $20/seat/mo | Enterprise: custom pricing |
| Your own avatar | Custom video avatar with your own voice from Creator (1 on the free plan; 5 on Business) | 5 personal avatars from Pro; unlimited on Enterprise |
| Max video length | 1 minute free; 30 minutes on Creator and Pro; 60 minutes on Business | Set by your credits (video uses 100 credits a minute) |
| Annual billing | "2 months free" on yearly plans | Saves "up to 4 months" on yearly plans |
Prices from the official HeyGen and Synthesia pricing pages, checked October 28, 2026, in USD. Synthesia's first-month prices are introductory offers shown on the page.
What it actually costs
- One 60-second market update a week: Synthesia Starter ($19/mo) covers about 12 minutes of video a month, which is enough for four one-minute videos. HeyGen's free plan caps you at three watermarked one-minute videos, so you'd need Creator ($24–$29/mo).
- An avatar of yourself: HeyGen Creator at $24–$29/mo. On Synthesia, personal avatars start on Pro at $89/mo.
- Spanish or other-language versions of your videos: HeyGen Creator lists 175+ languages and dialects. Synthesia's 1-click translation into 140+ languages is listed on Enterprise; on paid plans, dubbing draws on your credits (76 credits a minute).
Features: where each one wins
HeyGen is built for creators. Paid plans export 1080p (4K on Pro) without HeyGen branding, include HeyGen Voice text-to-speech, and let you build a custom video avatar with your own voice and likeness. Its Video Agent turns a prompt into a draft video, and unused credits roll over for one month on monthly plans (until renewal on annual plans). Business adds a shared workspace, brand kit and integrations with HubSpot, Zapier, Make and n8n.
Synthesia is built for scripted explainers. Credits are one pool for video, dubbing and surveys. Starter includes 125+ stock avatars, downloads, logo removal and an AI video assistant. Pro adds 5 personal avatars, branded video pages, interactive videos and 180+ stock avatars. For an agent, it's a tidy way to produce consistent "how buying works" or "what closing costs include" explainers.
Which one to choose
- You want short social videos that look like you: HeyGen Creator.
- You want a monthly market update or buyer explainers and don't mind a stock presenter: Synthesia Starter, the cheapest paid option here.
- You serve clients in more than one language: HeyGen, for its language coverage on the entry paid plan.
- You're happy on camera: skip avatars. Film on your phone and edit in CapCut or Descript (compare them in Descript vs CapCut), then cut clips with Opus Clip.
See every AI video tool for agents in our directory, our AI video tools guide and our AI social media guide.
Use avatars carefully
Tools mentioned
| Tool | Best for | Pricing |
|---|---|---|
| HeyGen | Avatar videos and translating videos | Free; Creator $29/mo ($24/mo billed annually); Pro $49/mo; Business $149/mo + $20/extra seat; Enterprise custom (as of 2026-10-28, from official pricing page) |
| Synthesia | Scripted explainer videos without filming | Basic free (10 min/mo); Starter $19/mo; Pro $89/mo (monthly billing; first month discounted; yearly saves up to 4 months); Enterprise custom (as of 2026-10-28, from official pricing page) |
| CapCut | Reels and TikToks | Free plan; Pro US$19.99/mo or US$179.99/yr; Teams from about US$12/seat/mo; AI video generation uses credits (US prices; promos and regional prices vary) (as of 2026-10-22, from official pricing page) |
| Descript | Editing talking-head and tour videos | Free; Hobbyist $24/mo ($16 annual); Creator $35/mo ($24); Business $65/mo ($50) (as of 2026-10-20, from official pricing page) |
| Opus Clip | Repurposing long videos into shorts | Starter $15/mo; Pro $29/mo ($14.50/mo billed annually) (as of 2026-10-20, from official pricing page) |
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FAQ
HeyGen vs Synthesia for Real Estate Agents: Price, Avatars and Which to Pick?
Choose HeyGen if you want an AI avatar of yourself for social videos. Creator is $29/mo ($24/mo billed annually) and includes a custom video avatar with your own voice, 1080p export with no watermark, and 175+ languages. Choose Synthesia if you mostly make short scripted explainers with stock presenters and want the cheapest paid plan. Starter is $19/mo with about 12 minutes of video a month, but personal avatars start on Pro at $89/mo.
Is HeyGen or Synthesia cheaper?
Synthesia's entry plan is cheaper: Starter is $19/mo billed monthly versus $29/mo for HeyGen Creator ($24/mo billed annually). But if you want an avatar of yourself, HeyGen is cheaper, because Synthesia's personal avatars start on Pro at $89/mo.
Can I make an AI avatar of myself on the free plan?
On HeyGen, yes. The free plan includes one custom video avatar, but videos are watermarked and limited to 3 a month at up to 1 minute each. On Synthesia, personal avatars start on Pro.
How many minutes of video do I get?
Synthesia's free plan includes 10 minutes a month, Starter about 12 minutes and Pro about 60 minutes, since video uses 100 credits a minute. HeyGen sells monthly credits (600 on Creator, 1,000 on Pro) and allows videos up to 30 minutes on those plans.
Can these tools translate my videos into Spanish?
Yes. HeyGen Creator lists 175+ languages and dialects. Synthesia offers dubbing on its credit plans and 1-click translation into 140+ languages on Enterprise.
Should real estate agents use AI avatars?
For explainers, market updates and FAQ videos, they save filming time. For listing tours and personal introductions, most agents get better results from real footage of themselves and the property.