Cloud CMA vs HouseCanary vs Saleswise: CMA Software Cost for Agents (2026)
Short answer: Check your MLS first: Cloud CMA says it may already be included with your MLS membership, which makes it free. If you have to pay, Saleswise is the cheapest unlimited CMA option at $39/mo (plus a free tier of 3 CMA replies a month) and bundles staging and flyers. HouseCanary's agent plans cost $19/mo for 2 CMA reports a month, or $79/mo for unlimited reports and propensity-to-list data. Cloud CMA itself is $49/mo or $499/yr including Homebeat market updates.
Updated November 3, 2026. Prices come from vendors' official pricing pages and change often.
Prices side by side
| Cloud CMA | HouseCanary (agent plans) | Saleswise | |
|---|---|---|---|
| Free option | 14-day trial; may be included with your MLS membership | None listed | Free every month: 3 CMA AI replies, 3 staged images, 3 flyer or social images |
| Paid price | $49/mo or $499/yr (Cloud CMA + Homebeat) | Basic $19/mo or $190/yr; Pro $79/mo or $790/yr | Unlimited $39/mo |
| CMA limit | Not limited on the plan page we checked | Basic: 2 a month (+$5 each after). Pro: unlimited (fair use) | Unlimited on the paid plan |
| Extras | Homebeat automated market updates for clients; live, interactive presentation view; print reports | CanaryAI assistant, valuations, market data, propensity-to-list lookups; Pro adds 2 team seats ($50/seat/mo after) and priority support | Virtual staging, flyers, social posts and listing descriptions in the same login |
| Who can buy | Agents, teams, brokerages and MLSs | Verified licensed agents with an active brokerage and MLS; no NAR membership required | Anyone |
From official pages checked November 3, 2026 (Cloud CMA's $49/$499 price from Lone Wolf's official Cloud CMA page). USD before tax.
What you'd pay in a year
- Your MLS includes Cloud CMA: $0. Look on your MLS's member benefits page or log in to Cloud CMA through your MLS.
- Saleswise: $0 on the free tier, or $468 a year at $39/mo.
- HouseCanary Basic: $190 a year billed annually, plus $5 for each CMA report past 2 a month.
- Cloud CMA: $499 a year billed annually, or $588 a year at $49/mo.
- HouseCanary Pro: $790 a year billed annually, or $948 a year at $79/mo.
Our arithmetic from the listed prices. HouseCanary says annual billing saves 17%.
Which one to choose
- Cloud CMA is free through your MLS: start there. It's built for polished, client-facing CMA reports and presentations, and Homebeat sends clients automated home value updates.
- You pay for your own tools and want more than CMAs: Saleswise at $39/mo covers CMAs, staging and flyers. Try the free tier on your next listing first.
- You want valuation data and seller prospecting: HouseCanary Pro adds propensity-to-list lookups and unlimited reports. Basic at $19/mo fits agents who run only a couple of CMAs a month.
- You mainly want past-client home value emails: compare Homebeat with Homebot. For predicting who will sell, see AI tools that predict sellers.
For the full listing appointment workflow, read how to use AI for a listing presentation, and browse every CMA and market analysis tool in our directory.
An automated value is not your price
Tools mentioned
| Tool | Best for | Pricing |
|---|---|---|
| Cloud CMA | Polished CMA reports | $49/mo or $499/yr, bundled with Homebeat; 14-day free trial; often included free with MLS membership (as of 2026-10-26, from official Lone Wolf site) |
| HouseCanary | Data-driven valuation | Verified-agent plans: Basic $19/mo or $190/yr (2 CMA reports/mo, +$5 each after), Pro $79/mo or $790/yr (unlimited CMA reports, 2 seats); general plans also list Teams $199/mo or $1,990/yr (as of 2026-11-03, from official pricing pages) |
| Saleswise | Solo agents who want CMA, staging and flyers in one cheap tool | Free plan with 3 CMA AI replies, 3 staged images and 3 flyer or social images a month; Unlimited $39/mo with no per-report, per-image or per-flyer charges (as of 2026-11-03, from official site) |
| Homebot | Staying top of mind with homeowners | Starter $125/mo, Pro $225/mo, Unlimited $300/mo, plus $100 one-time setup (loan officer pricing) (as of 2026-10-20, from official pricing page) |
| SmartZip | Farming likely sellers | No public prices; SmartTargeting is sold by territory and quoted on a call/demo (as of 2026-10-23, from official site) |
| ChatGPT | Drafting any written content quickly | Free plan available; paid Go, Plus, Pro (individual) and Business/Enterprise plans; Plus adds projects, scheduled tasks and custom GPTs (dollar amounts not shown in page text we could read) (as of 2026-10-26, from official pricing page) |
Want this tailored to your business?
Get a Personalized AI Tool Gameplan: what to keep, cut and add based on your tools, budget and production.
FAQ
Cloud CMA vs HouseCanary vs Saleswise: CMA Software Cost for Agents?
Check your MLS first: Cloud CMA says it may already be included with your MLS membership, which makes it free. If you have to pay, Saleswise is the cheapest unlimited CMA option at $39/mo (plus a free tier of 3 CMA replies a month) and bundles staging and flyers. HouseCanary's agent plans cost $19/mo for 2 CMA reports a month, or $79/mo for unlimited reports and propensity-to-list data. Cloud CMA itself is $49/mo or $499/yr including Homebeat market updates.
Is Cloud CMA free with my MLS?
It may be. Cloud CMA's site says it "may already be included with your MLS membership," and Lone Wolf's checkout asks for your MLS. Otherwise it's $49/mo or $499/yr, with a 14-day free trial.
How much does Cloud CMA cost?
$49 a month or $499 a year, bundled with Homebeat automated market updates, per Lone Wolf's official Cloud CMA page.
How much is HouseCanary for real estate agents?
HouseCanary's verified-agent plans are Basic at $19/mo ($190/yr) with 2 CMA reports a month, and Pro at $79/mo ($790/yr) with unlimited CMA reports and 2 team seats. Checked November 3, 2026.
What is the cheapest CMA software for agents?
Cloud CMA is $0 if your MLS includes it. Among paid options we checked, Saleswise has a free tier with 3 CMA replies a month and unlimited CMAs for $39/mo, and HouseCanary Basic is $19/mo for 2 reports a month.
Can AI price a home for me?
It can suggest a price from comps, but the agent is responsible for the price. Check every comp, adjust for condition and explain your reasoning to the seller.